Matt Ferguson is a keynote speaker on marketing, branding, storytelling and experience design. He honed his craft in the art and science of story while a creative executive at the Walt Disney Company. In the years since, he’s been applying those lessons of storytelling to grow organizations and brands like GE, Chiquita, Tropical Smoothie Café, M&M’s, Sports Illustrated, OtterBox and Habitat For Humanity.

He’s Founder & President of EverAfter Group, a story-inspired branding and marketing firm. Prior to that, served as Chief Innovation Officer of Storyland Studio, an experience-design firm of former Disney Imagineers. He’s former Managing Partner and Board Member at Mower, one of the largest independent branding and marketing agencies in the US.

Matt is a sought-after speaker and panel leader at national and international gatherings on storytelling, branding and experience design, including South by Southwest (SXSW), International Association of Amusement Parks & Attractions (IAAPA), the American Marketing Association, and THINQ, as well as universities such as UNC–Chapel Hill, Wake Forest University, Savannah State University, North Carolina A&T, and Florida State University.